Research & Analysis: We conducted user interviews, surveys, and analyzed the analytics to understand the pain points and user needs. We also studied competitor and industry trends to gather insights

Information Architecture: Based on the research findings, we restructured the navigation and content, prioritizing features and information according to user needs.

Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.

Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.

Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, formfields, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

Innovation & AI Integration: We introduced the company’s first AI-powered solution, partnering closely with the data team to analyze user behavior at scale and surface insights faster. This enabled quicker identification of user needs, improved personalization, and more informed design decisions, laying the groundwork for future AI-driven product enhancements.